Jack in the Box
CURLY FRY STUDIOS
The content engine built to serve Jack in the Box fans what they crave most.
Hundreds of videos. Thousands of trends. Millions upon millions of Likes and Views.
THIS IS The #1 engaged QSR on social.
Curly Fry Studios is a core team of creatives, strategists, and producers who manage a revolving door of creators, trendsetters, and artists. From trend-based content, to out of home, to full productions - we scale to any deliverable while staying true to Jack’s thirsty audience.
First, we hacked the algorithm and FYP.
A foundation of trend-based content turned Jack’s Social from a discount and deal-focused account to an engaging, audience-focused experience.
We heard fans out.
For Father’s Day we gave the audience exactly what they craved, Jack being a daddy.
Jack fan art was filling our feed, so we filled a wall with it.
Then we actually went and talked to them.
Jack on the Street is an interview series where we talk to the wildest Jack in the Box stans out in the real world
We celebrated the moments fans love most.
Worked with people they love.
And showed love back.
We always engage with our audience, whether it's in the comments or by posting their fanart on the main. We even used artwork from one of Jack’s biggest fans to inspire Jack in the Box’s Comic-Con takeover.
Making the fans laugh was always important.
So was dunking on the competition.
To launch Jack in the Box’s new St. Paddy’s Day shake, we trolled McDonald’s for their notoriously broken ice cream machines. We took over the Mcbroken website and the largest billboard in LA that just so happens to be located right next to a McDonald’s.
Finally, we reminded fans that there’s always something new to crave.
Step into Jack’s kitchen, where we cook up the wildest food the Jack fans can imagine, with the internet’s most interesting people.
