NIKE NYC
new york
fashion week
Looking to make Nike synonymous with New York Fashion Week, the NYC team tapped CM to tell culturally relevant stories around three fashion designers while showcasing key Nike seasonal pieces for stills and motion content. The work premiered on social media and nike.com around the NYFW Fall Winter ‘23 shows.
We approached this assignment like a fashion editorial, putting the designer stories front and center in dreamy visuals and energetic edits that draw viewers in.
Each designer has their own brand outside of Nike, so our challenge was to find the intersections of style and ideology between each designer, their own label, and The Swoosh that make these collabs click.
Nike product is highly visible, and styled with a unique POV for each personality.
