When Amazon Prime Video took over the exclusive broadcast rights for NFL's Thursday Night Football, they came to CM and asked, “how do we own Thursday?”

We set out to promote Thursday Night Football on Prime Video, as the future of football. Our campaign highlighted the fan experience — putting the fan right in the center of the action with Next Gen Stats, in game X-Ray and multiple commentary options. The best games are on Thursday Nights, cause with TNF on Prime Video, you get football your way.